Find below the social media links for a campaign that we are running. It is called the "Keep India Clean" Campaign. Do comment on it as it is an issue that concerns all of us..
Facebook Link
http://www.facebook.com/pages/Keep-India-Clean/171835362843990
Twitter Link:
http://twitter.com/#!/keepindiaclean
Hope you like the posts..:)
Saturday, November 20, 2010
Monday, November 15, 2010
Absolut Love!!
This is my Second Video- It's a short film with product placement!
Credits:
Director: Me
Story: Abhipsa Gaur
Actor: Keats Sukumar
a.Why the product:
Drinking is a social as well as an individual phenomenon. At times of depression or frustration some people prefer drinking alone. There are some who are very brand conscious and particular about the drinks they choose, in order to go with their position and lifestyle. The drink that fits the character on which the movie is based is Absolut Vodka.
b.Concept of the film :
The protagonist suffers from depression despite being bestowed with all the money and affluence, etc in the world. The film shows how this man who has been deserted by the love of his life, in an extreme state of depression, has an outburst against the unfairness of it all. His tone changes from sad, to frustrated to accusatory to pleading. The final scene of the movie with the dialogue "My love for you was absolute" shows the concept of the movie as well as hints indirectly at the product being placed.
c.Relevance of the product in the film:
Where does a young, single, affluent professional go after his day at work when something that mattered most in his life no longer exists? In a metropolitan city in India, he might not want to go over to a friend's place as most of them are preoccupied with their personal and professional lives. He does not want to stay at home because he is sick of its monotony. An upmarket place gives him a sense of self worth in the sense that he can still afford/ has the spending power to command some things in life, while brooding/ lamenting over his miseries or troubles. A good brand of alcohol helps reaffirm that sense of self worth. It shows how even in a state of depression he is still brand conscious.
d. Inspiration: Devdas.. Primarily the story of the film was driven by logistical constraints that we face in the hostels with regards to arranging props for films.. So we(me and my sister) thought of a story, which minimizes both the number of characters and props required.
Credits:
Director: Me
Story: Abhipsa Gaur
Actor: Keats Sukumar
a.Why the product:
Drinking is a social as well as an individual phenomenon. At times of depression or frustration some people prefer drinking alone. There are some who are very brand conscious and particular about the drinks they choose, in order to go with their position and lifestyle. The drink that fits the character on which the movie is based is Absolut Vodka.
b.Concept of the film :
The protagonist suffers from depression despite being bestowed with all the money and affluence, etc in the world. The film shows how this man who has been deserted by the love of his life, in an extreme state of depression, has an outburst against the unfairness of it all. His tone changes from sad, to frustrated to accusatory to pleading. The final scene of the movie with the dialogue "My love for you was absolute" shows the concept of the movie as well as hints indirectly at the product being placed.
c.Relevance of the product in the film:
Where does a young, single, affluent professional go after his day at work when something that mattered most in his life no longer exists? In a metropolitan city in India, he might not want to go over to a friend's place as most of them are preoccupied with their personal and professional lives. He does not want to stay at home because he is sick of its monotony. An upmarket place gives him a sense of self worth in the sense that he can still afford/ has the spending power to command some things in life, while brooding/ lamenting over his miseries or troubles. A good brand of alcohol helps reaffirm that sense of self worth. It shows how even in a state of depression he is still brand conscious.
d. Inspiration: Devdas.. Primarily the story of the film was driven by logistical constraints that we face in the hostels with regards to arranging props for films.. So we(me and my sister) thought of a story, which minimizes both the number of characters and props required.
Subscribe to:
Posts (Atom)