Monday, March 7, 2011

Black Coffee- Volume 10

*Trumpets*
*Drum Rolls*

After months and months of hard work, we finally did it. Team LitComm came out with the 10th edition of Black Coffee, the in-house magazine. The link for the launch video for the magazine is given below:


Personally, this was one of the most satisfying experiences of my life. To see a magazine that I had worked so hard on finally get published felt really good. So, it wasn't surprising at all that during the first Literary Fest at MICA "Oblique" when the magazine was launched, I was overcome with emotions.

As an outsider with no experience of the magazine business, I could hardly imagine how much work went into publishing a magazine. I always thought that once the content was sent, it would be a real piece of cake to get the magazine out.

It turned out to be so much more! When I break it down into the number of things we did to get this magazine out, only then a fair estimate of the amount of work involved can be gauged. The invitation of articles which took a whole lot of convincing. The editing of articles which took quite a bit of time. The time when we had to think of a theme for the magazine (we came up with the theme of a journey). Thinking of a cover page to go with the theme (which was decided as a modified version of Truck Art). The effort that had to be put in to come up with a cover which looks so awesome (check the video). The task of designing the templates (We came up with a template showing a milestone and a radio broadcasting quotes about a journey). To top all this, the time when we decided to number the magazine in reverse order. As in the time when you travel the distance on a road trip the number on the milestones keeps on decreasing, similarly as you progressed through the magazine the number on the milestone decreased. And of course, this whole process was followed by a whole lot of modifications to suit the needs of the printers!

The difficult part about a magazine is that if you really want to do it properly, like we did, with quotes at the bottom and two columns and all the artwork, each page of the magazine becomes like a poster. This means if you are publishing an 80 odd page magazine, it involves an effort to create about 80 posters from the creative side. Add to this the editing and the logistics and its a pretty tough job.

Finally, with the launch of the magazine, we completed another task on LitComm's checklist for the year. Add to this the successful organizing of the fest which deserves another post, we did most of the things that we had decided on doing in LitComm 2010-11. 

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